This past weekend I had an encounter that reminded me how important it is that we (as writers, animal welfare workers, business owners, entrepreneurs, etc…) keep our audience in mind when we establish marketing campaigns. Sounds like a simple directive, but can you say you are doing it as well as a part-time newspaper salesperson?
To read further, Continue @ my main blog.
This isn’t a sponsored review, Microsoft isn’t paying me to say these nice things, I’m just spreading some the news about a useful tool I think you’ll enjoy. That said, if Microsoft wants to send some money or work my way, I wouldn’t turn it away.
To Read Further, Continue @ my main blog.
Groove It Out Baby by J.M. Striegel is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
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Many groups know that they could make money and benefit from the associated advertising when selling merchandise with their organization’s name, logo, or photographs of cute animals; they just don’t know where to begin. This is a great example of what I mean (and you’ll come to know this phrase very well) when I say that the organization that can best utilize their time, money, and skills wins the prize. It is a balance we are all searching for, but for a non-profit organization, all three of those variables are often in diminished proportion to the rate of need. Groups who keep the elements of the “Advertising ESP”-Exposure, Simplicity, Price/Profit in mind are virtually assuring themselves that the selection process and final decision will be well-thought out and will produce the best efforts for choosing what inventory to carry and the company/method to supply it.
To Read Further, Continue @ my main blog.
Advertising ESP – Branded Merchandise by J.M. Striegel is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
Based on a work at jmstriegel.com.
Permissions beyond the scope of this license may be available at http://jmstriegel.com/blog/copyright-info/.
